Pinterest CEO Credits AI-Powered Personalization for 16% Revenue Growth

Core Insights - Pinterest reported strong first-quarter results with $855 million in revenue, marking a 16% year-over-year increase, and a 10% increase in monthly active users to 570 million [1] - CEO Bill Ready highlighted that the growth is attributed to the company's investment in artificial intelligence (AI), particularly in attracting Generation Z users [1][2] AI and User Experience - The ability to leverage AI for personalized user experiences is a key differentiator for the company, helping to find the best product market fit in years [2] - The platform's visual exploration capabilities are crucial for user engagement, especially for Generation Z, who are accustomed to visual content [3] Visual Search Capabilities - The company plans to enhance its visual search capabilities in 2025, utilizing multimodal AI models to unlock new levels of personalization [3][4] - Pinterest is expanding its visual search features to the U.S., U.K., and Canada, allowing users to search for personalized women's fashion content [6] Competitive Landscape - The shift towards visual search engines is not unique to Pinterest, as other platforms like Google are also integrating visual search technologies into their services [5] - New entrants like Aesthetic are focusing on AI-powered clothing recognition, adding competition in the fashion AI technology space [6]