研判2025！中国二手经济行业发展背景、市场现状及未来趋势分析：交易规模不断扩大，线上电商平台发展火热[图]

Core Viewpoint - The second-hand economy is a model that promotes resource recycling and waste reduction through the trading and reuse of second-hand goods, showcasing unique advantages in energy saving, consumption reduction, pollution control, and providing consumers with affordable products that meet diverse needs [1][2]. Group 1: Definition and Background - The second-hand economy is defined as a model that facilitates the trading and reuse of second-hand items to achieve resource recycling and waste reduction [2]. - In recent years, the market scale of the second-hand economy has been expanding, driven by increased environmental awareness and changing consumer attitudes [12]. - The transaction scale of the national second-hand goods circulation industry in China was approximately 1.32 trillion yuan in 2023, with a year-on-year growth of 5.6%, and is expected to reach about 1.4 trillion yuan in 2024 [12]. Group 2: Market Conditions - The second-hand economy is characterized by a shift in consumer purchasing behavior, with a focus on product quality, cost-effectiveness, and practicality [13]. - The types of second-hand goods traded have diversified, covering luxury goods, clothing, sports equipment, toys, and commercial kitchenware, with electronic products accounting for about 41% of transactions in 2023 [14]. - The online trading volume of the second-hand economy has grown from 259.7 billion yuan in 2019 to an expected 645 billion yuan in 2024 [17]. Group 3: Policy and Regulatory Environment - The second-hand economy is receiving unprecedented attention as a new engine for economic development and sustainable growth, with several policy documents issued in 2024 to guide the circulation of second-hand goods [9]. - The government aims to establish a comprehensive policy framework for second-hand goods circulation by 2027, enhancing the professionalization and standardization of the market [11]. Group 4: Online Platform Development - Online second-hand trading platforms have become the core force in the industry, with a significant increase in user numbers and transaction volumes [21]. - The penetration rate of second-hand e-commerce in China reached 38.9% in 2024, reflecting a 3.2 percentage point increase year-on-year [19]. - Major platforms like Xianyu and Zhuanzhuan have built extensive user networks, enhancing transaction efficiency and trust through technology [25]. Group 5: Future Trends - The second-hand economy is expected to see increased standardization and regulation, improved digitalization and intelligence, and closer integration with other industries [27]. - The use of technologies such as IoT and blockchain will enable better lifecycle management of second-hand goods, enhancing consumer trust through traceability [27].