Group 1 - Douyin achieved a brand value of $105.8 billion, reflecting a significant growth of 26%, maintaining its position as the most valuable brand in China for two consecutive years [1] - Douyin is recognized as the second most valuable media and cultural brand globally, following Google's [1] - The growth of Douyin highlights its advantages as a multi-dimensional media platform that seamlessly integrates entertainment, social interaction, e-commerce, and content creation [1] Group 2 - Brand Finance is the only independent third-party brand valuation and strategic consulting firm globally, collaborating with international standard organizations to establish brand valuation standards [2] - The "Brand Finance 2025 China Brand Value Top 500" report includes core performance indicators of listed brands, innovations, and insights into global brand sustainability [2] - Brand Finance has provided brand valuation assessments and consulting services for nearly ten thousand brands across major economies, focusing on leading Chinese brands since its establishment [2]
2025年Brand Finance中国品牌价值500强：抖音蝉联榜首，品牌价值1058亿美元
Feng Huang Wang Cai Jing·2025-05-09 01:26