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从制造到"质造"的跨越,林氏家居产业园交出周年答卷,“品质革命”撬动内需新增长极

Core Insights - The article emphasizes the importance of enhancing consumption quality and expanding domestic demand as key topics for the 2025 National Two Sessions, highlighting the need for consumers to feel confident and willing to spend [1] - Lin's Home has established a quality ecosystem through its smart manufacturing industrial cluster, focusing on "assured consumption" and implementing comprehensive quality control measures to boost consumer confidence and stimulate demand in the home furnishing industry [1][15] Group 1: Quality Management System - Lin's Home has created a traceable and actionable management system, moving away from traditional self-owned factory models to a "cooperative supplier" model, which presents higher management challenges but allows for innovative quality control [3][4] - The industrial park has introduced a "four aspects in place" management system that covers 13 quality inspection checkpoints, ensuring accountability at every stage of production [4] - The use of upgraded raw materials, such as ENF-grade boards and odorless coconut fiber, is part of Lin's Home's commitment to quality, with a focus on improving user experience through product development [6] Group 2: Digital Transformation - The industrial park leverages digitalization to enhance the quality management system, transforming traditional isolated production into a highly efficient collaborative model [8] - Lin's Home has developed a Manufacturing Operations Management (MOM) system to streamline business processes and ensure timely and quality delivery of products [8][10] - The introduction of automated equipment in production, such as advanced cutting machines, has improved resource utilization by 10% and enhanced quality management [10] Group 3: Market Impact and Future Outlook - The industrial park serves as a testing ground for Lin's Home's "quality-price ratio" strategy, focusing on ergonomic designs and optimizing product features based on user data [12][14] - The successful launch of popular products like the "Dynamic Island Sofa" and "Zero Fatigue Mattress" has demonstrated the effectiveness of the quality management system, with over 80% of production capacity handled by the industrial park [14] - Lin's Home's approach is creating a ripple effect in the industry, promoting a shift from decentralized manufacturing to collaborative quality production, thus providing a replicable model for small and medium suppliers [14][15]