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转内销观察丨解决外贸转内销卡点 看湖州如何破题
Yang Shi Xin Wen·2025-05-09 02:34

Core Viewpoint - Huzhou, a major foreign trade city in Zhejiang, faces challenges in transitioning from export to domestic sales due to U.S. tariffs, prompting local businesses to seek solutions for market expansion and channel access [1][10]. Group 1: Market Transition Challenges - Huzhou's foreign trade enterprises are actively exploring domestic markets, with over 100 companies participating in a recent event aimed at enhancing e-commerce channels for domestic sales [2]. - Many companies, previously focused solely on exports, lack brand recognition and advertising in the domestic market, making the transition challenging [4]. - The local government has initiated efforts to assist businesses in overcoming channel barriers by creating supply-demand matching platforms and providing hands-on guidance for entering the domestic e-commerce market [6][8]. Group 2: Standardization Issues - A significant challenge for foreign trade products transitioning to domestic sales is the lack of unified standards, which complicates the listing of products on e-commerce platforms [13][17]. - The local government is working on "Three Consistencies" certification (same line, same standard, same quality) to help businesses align their products with domestic standards, facilitating quicker market entry [19][21]. - The certification process can be completed in about five working days, allowing products to be listed rapidly on e-commerce platforms [24]. Group 3: Innovation and Adaptation - Companies are recognizing the need for innovation and adaptation to thrive in the changing market landscape, with some investing heavily in R&D and new product development [39][41]. - A company specializing in fans has leveraged its core technology to expand into new markets, achieving a 20% increase in profit margins [35]. - Another company has diversified its product offerings to over 1,000 styles, with annual R&D investments exceeding 20 million yuan, focusing on avoiding homogenization in the market [41][48]. Group 4: Growth in Domestic Market - The domestic market for high-end customized and engineering products is experiencing annual growth rates of approximately 20% [48]. - Companies are expanding their production facilities to accommodate the growing demand for customized products, reflecting a strategic shift from traditional export-oriented production [50].