我国第一季度广告业务收入同比增长11.3%

Core Insights - The State Administration for Market Regulation conducted a statistical survey on 881 leading advertising enterprises and institutions, revealing that these entities achieved advertising business revenue of 343.53 billion yuan in the first quarter, representing a year-on-year growth of 11.3% [1] - The internet advertising revenue for these leading enterprises reached 188.62 billion yuan in the first quarter, with a year-on-year increase of 14.6%, accounting for 81.7% of the total advertising revenue [1] - The growth rate of internet advertising revenue outpaced that of the information transmission, software and information technology services industry, as well as the leasing and business services industry, highlighting the significant role of advertising in the digital economy and modern service industry [1]