长短线交织： “五一”出行够火

Group 1: Tourism Growth - The "May Day" holiday saw a record high in both visitor numbers and tourism spending, with 314 million domestic trips taken, a year-on-year increase of 6.4% [1] - Total domestic tourism expenditure reached 180.27 billion yuan, reflecting an 8.0% year-on-year growth, indicating a strong recovery in the tourism market [1] - Beijing's tourism market also experienced significant growth, with 17.9 million visitors and a total expenditure of 20.98 billion yuan, marking increases of 5.6% and 6.9% respectively [1] Group 2: Travel Trends - The trend of "long-distance travel" and "deep travel" is gaining popularity, with domestic flight bookings increasing by approximately 30% compared to last year [2] - The "please 4 days off and 11 days off" strategy has led to over 80% of cross-city accommodation bookings, highlighting a shift towards longer stays [2] - Popular travel destinations include major urban clusters such as Beijing, Shanghai, and Guangzhou, which continue to attract significant tourist traffic [2] Group 3: Emerging Destinations - Lesser-known destinations like Changjiang and Nujiang have seen booking volumes double compared to last year, indicating a growing interest in low-density eco-tourism [3] - The trend of "1 to 2-hour living circle" destinations around popular cities is becoming a favored choice for younger travelers seeking to avoid crowds [3] Group 4: Visitor Management - Many popular tourist sites implemented ticket sales suspensions and visitor limits due to reaching maximum capacity during the holiday [5] - Strict measures such as real-name registration and timed entry were enforced at various attractions to manage the influx of visitors [5][6] Group 5: Promotion of Niche Tourism - Local tourism authorities have launched niche travel routes to encourage visitors to explore less crowded areas, promoting a "people-less, beautiful scenery" experience [7] - Activities such as music-themed travel and outdoor events have emerged as new growth points in tourism consumption [8] Group 6: International Travel - The outbound tourism market is experiencing a resurgence, with an average of 2.15 million daily cross-border travelers expected during the holiday, a 27% increase from last year [9] - There is a notable rise in personalized travel experiences, with bookings for unique activities and accommodations significantly increasing [9] Group 7: Inbound Tourism - Inbound tourism saw a substantial increase, with Beijing receiving 104,000 foreign visitors, a 42.4% year-on-year growth, and tourism spending reaching 1.13 billion yuan, up 48.0% [10] - Various measures have been implemented to enhance the convenience of inbound travel, including multilingual guides and improved customs processes [10] Group 8: Cultural Tourism - Cultural venues experienced a surge in visitors, with over 60.49 million people visiting museums during the holiday, a 17% increase from the previous year [12] - National archaeological parks have become popular attractions, with significant visitor numbers and various cultural activities organized to enhance the experience [12]