Jiang Nan Shi Bao·2025-05-09 04:35Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Wuxi Qianzhou Branch emphasizes a customer-centric approach, particularly focusing on the financial service needs of elderly clients, by simplifying operations and enhancing service quality [1][3][11] Group 1: Service Innovations - The branch has established a "Respect for the Elderly Service Area" where staff slow down their service pace and simplify explanations to cater to elderly clients [3] - Features such as "Love Service Windows" and "Elderly Care Mode" on smart devices have been implemented, including enlarged fonts and simplified processes [3] - The branch provides various amenities for elderly clients, including non-slip seats, health monitoring devices, and reading materials, creating a warm and supportive environment [3][5] Group 2: Community Engagement - The branch maintains an "Elderly Care Archive" that records individual elderly clients' preferences and needs, allowing for personalized service [5] - Monthly satisfaction surveys are conducted to gather feedback from elderly clients, leading to service improvements based on their suggestions [5] - A volunteer team offers home services to elderly clients, addressing their financial needs directly in their communities [5][9] Group 3: Educational Initiatives - ICBC organizes "Silver Hair Classes" where young employees teach elderly clients how to use digital banking tools in a simplified manner [7] - The branch conducts community outreach programs to educate elderly clients on financial rights and digital banking, enhancing their financial literacy [7][9] Group 4: Philanthropic Efforts - The branch engages in various charitable activities, such as delivering essential goods to elderly clients and providing technology assistance [9] - Annual events are held to honor veterans, demonstrating the branch's commitment to community service and support for the elderly [9] Group 5: Future Commitment - ICBC Wuxi Qianzhou Branch plans to continue enhancing its elderly services by deepening its community roots and providing more personalized, compassionate financial services [11]