国内游“下沉”，出境游“远航”： 五一旅游市场量价齐升

Group 1: Domestic Tourism Market - The domestic tourism market during the "May Day" holiday showed a structural differentiation with a total of 314 million trips, a year-on-year increase of 6.4%, and total consumption reaching 180.27 billion yuan, up 8% year-on-year [1][2] - The average spending per person was 574 yuan, which, while higher than last year, remains below the 2019 level, indicating a shift from "scale expansion" to "quality upgrade" in consumer behavior [2] - High-star hotels saw significant growth, with four-star bookings increasing by 54% and five-star bookings by 28%, outperforming lower-star hotels [2] Group 2: Hotel Industry Performance - The overall hotel occupancy rate during the holiday was 64.93%, with RevPAR reaching 184 yuan, a year-on-year increase of 7.5% [2] - High-star hotels showed particularly strong performance, with a notable increase in bookings from residents in third-tier cities, which rose by 50% [2] - The hotel industry in cities like Bengbu, Huaihua, and Yangjiang reported occupancy rates exceeding 100%, indicating robust demand in lower-tier cities [6] Group 3: Outbound Tourism and Global Market Activation - The outbound tourism market experienced a "dual-direction" surge, with 10.896 million inbound and outbound trips during the "May Day" holiday, a 28.7% increase year-on-year [7] - The implementation of visa-free policies significantly boosted inbound tourism, with 380,000 foreign visitors entering under these policies, a 72.7% increase [7] - The cruise economy emerged as a major highlight, with international cruise bookings increasing by over 60%, and popular destinations including Japan, Hong Kong, Thailand, and South Korea [8] Group 4: Cruise Industry Innovations - Domestic cruise brands like Aida Cruises showcased strong market penetration, with their first large cruise ship achieving a capacity of 4,900 passengers during the holiday [8] - Royal Caribbean International emphasized its commitment to the Chinese market by introducing innovative cruise products and services tailored to local consumer preferences [9] - The shift in tourism consumption from "niche enjoyment" to "mass demand" is evident, driven by rational pricing and upgraded experiences [9]