澳洲会计师公会调查：中国内地小微企业2024年经营表现达到自2019年以来的峰值

Core Insights - 66% of small and micro enterprises in mainland China expect business growth in 2024, with 71% anticipating growth in 2025, marking the highest levels since 2019 [1] - The strong recovery in operational performance for small and micro enterprises in mainland China is attributed to ongoing investments in technology and innovation [1] Group 1: Investment in Technology - 68% of respondents from mainland China reported that technology investments have improved their profitability, surpassing the Asia-Pacific average of 56% [2] - Artificial Intelligence (AI) and Enterprise Resource Planning (ERP) software were the most heavily invested advanced technology areas, with 42% of enterprises investing in AI, a 12 percentage point increase from the previous survey [2] - 37% of respondents in mainland China sought business advice through AI tools and platforms, leading most Asia-Pacific markets [2] Group 2: Government Support and Innovation - Government support policies for private enterprises have shown positive effects, enhancing the development of small and micro enterprises through measures like R&D expense deductions and VAT exemptions for small-scale taxpayers [2] - 88% of small and micro enterprises in mainland China plan to launch new products or services in 2025, exceeding the Asia-Pacific average by 16 percentage points [2] - 51% of small and micro enterprises expect an increase in overseas revenue this year [2] Group 3: Competitive Advantage and Market Focus - Innovation capability is viewed as the core competitive advantage for small and micro enterprises in mainland China, with a focus on quickly transforming customer insights and emerging trends into new products or services [3] - Despite uncertainties in international trade, small and micro enterprises in mainland China expect to maintain growth in overseas sales by offering high-value products and services [3] - Companies are encouraged to leverage policy opportunities and unique competitive advantages to attract and retain customers in emerging markets, particularly in ASEAN and Middle Eastern countries [3]