2025“中国能源品牌周”在内蒙古启动

Core Viewpoint - The "China Energy Brand Week" was launched in Ordos, Inner Mongolia, focusing on enhancing the global influence and competitiveness of Chinese energy brands [1][2]. Group 1: Event Overview - The event is co-hosted by the China Energy Research Society and the China Industrial Newspaper, with the theme "China Energy, World Brand" [1]. - It aims to promote discussions on energy industry brand building, sharing successful experiences and exploring new development paths for energy brands [1][2]. - The event is the first high-profile, diversified brand-themed conference representing the energy sector's response to the national brand strategy [2]. Group 2: Key Insights from Experts - Han Wenke, a senior advisor at the National Development and Reform Commission Energy Research Institute, emphasized that brand building requires collaboration among government, enterprises, industry organizations, and media [1]. - He highlighted the importance of long-term planning and strategic determination in creating a strong brand reputation [1]. - Liu Youbin, former spokesperson for the Ministry of Ecology and Environment, stated that green and low-carbon energy development is essential for achieving carbon peak and carbon neutrality goals [2]. Group 3: Recommendations for Brand Development - Han Wenke proposed three key areas for the new brand development in the Ordos energy sector: innovation in concepts, breakthroughs in technology, and innovation in business models [1]. - He suggested strengthening top-level design, deepening the integration of production and research, and effectively communicating brand stories [1].