反向旅游的泼天流量 四川县域能不能接住？

Core Insights - The article discusses the rise of "reverse tourism" in China, particularly in Sichuan province, where tourists are increasingly opting for less crowded county-level destinations instead of major cities [6][8][10] - The "May Day" holiday saw a 30% year-on-year increase in hotel bookings in county areas, indicating a shift in tourist preferences towards immersive experiences in smaller locales [6][10] Group 1: Demand and Supply Changes - On the demand side, tourists are seeking personalized experiences and emotional satisfaction, which smaller towns can provide through their unique offerings [9][10] - The supply side benefits from Sichuan's diverse and rich tourism resources, including highlands, snow-capped mountains, and cultural heritage, which attract visitors [9][10] - The integration of tourism with local culture and resources is essential for sustaining interest in county tourism [13][14] Group 2: Infrastructure and Development - Sichuan's counties have improved their infrastructure and service levels, contributing to the booming local tourism market [10][11] - The presence of commercial entities like Wanda Plaza and Hilton in county areas indicates a growing trend of comprehensive service offerings in these regions [11][12] - Experts emphasize the need for counties to enhance both hard (infrastructure) and soft (service quality) aspects to retain tourist interest [12][14] Group 3: Future Strategies - Counties are encouraged to develop unique cultural and tourism products that reflect their local characteristics to stand out in a competitive market [12][13] - The integration of smart technology in managing tourist flows, as seen in Jiuzhaigou, enhances visitor experience and operational efficiency [14] - Continuous efforts in promoting cultural tourism and improving service levels are crucial for maintaining the momentum of reverse tourism [10][12]