我国首个养老服务业品牌价值评价国家标准发布实施

Core Viewpoint - The implementation of the national standard "Brand Value Evaluation for the Elderly Care Service Industry" marks the first of its kind in China, aimed at enhancing the brand strength and service quality in the elderly care sector [1] Group 1: Standard Overview - The standard evaluates brand strength in the elderly care industry through 46 indicators categorized into five aspects: tangible elements, quality elements, innovation elements, service elements, and intangible elements [1] - It provides a model, methods, and processes for conducting brand value evaluations in the elderly care sector, offering guidance for scientific and standardized assessments [1] Group 2: Industry Impact - The implementation of this standard is expected to lead elderly care institutions to continuously improve service quality and cultivate service brands [1] - It aims to better meet the growing multi-level and high-quality elderly care demands of the aging population in China [1]