探索文化出海新范式，阅文在日本举办小说征文大赛

Core Insights - The collaboration between Yuewen Group and CCC Group marks a significant step in promoting Chinese online literature in the Japanese market through various initiatives [1][6][8] Group 1: Strategic Collaboration - Yuewen Group and CCC Group have initiated a strategic partnership to launch the "Novel Equation" writing competition in Japan, aiming to integrate cross-national resources and create an IP co-creation ecosystem [4][6] - The first project includes the establishment of a limited-time pop-up store in Osaka, showcasing popular IPs such as "Full-Time Master" and "Fox Demon Little Red Daughter" to engage Japanese youth [3][7] Group 2: Cultural Experience and Market Penetration - The collaboration will create a cultural experience space centered around IP, enhancing the presence of Chinese IP in the cultural lives of Japanese youth [3][7] - The "Novel Equation" competition will feature a jury composed of notable figures from the literary and film industries, with winning works expected to be developed across various media [4][6] Group 3: Market Growth and Future Prospects - Starting in 2024, Yuewen's WebNovel will launch a Japanese translation of Chinese online literature, projecting an annual user growth rate of 180% in Japan [6][9] - The small language market, including Japanese, is anticipated to become a new growth point for online literature, with non-English revenue expected to increase by over 350% in 2024 [6][9] Group 4: Cultural Impact and Global Reach - The partnership is seen as a reflection of the growing interest in online literature among the younger generation in Japan, fostering a creative industry with significant potential [4][6] - Yuewen has already launched 6,800 translated Chinese online literature works and 700,000 overseas original works, reaching nearly 300 million users globally [9]