考古学家为筹措经费拥抱短视频，成200万粉丝美食大V

Core Viewpoint - Professor Zhang Liangren combines archaeology with food exploration through short videos to showcase the historical evolution of Chinese food culture and to raise funds for restarting stalled foreign archaeological projects [1][4]. Group 1: Background and Motivation - Zhang Liangren, a professor at Nanjing University with a focus on archaeology, began posting short videos on Douyin in August 2023, quickly gaining popularity with over 2 million followers [1][4]. - His motivation for embracing new media is not only to demystify archaeology but also to fund his halted foreign archaeological projects due to financial constraints caused by the COVID-19 pandemic [4][5]. Group 2: Content and Approach - Zhang's videos blend culinary experiences with archaeological insights, discussing historical food items from various Chinese dynasties, such as carbonized rice from the Neolithic era and the formation of the Eight Culinary Traditions in the Qing Dynasty [3][4]. - He humorously addresses his lack of traditional video blogger traits, such as appearance and acting skills, while leveraging his archaeological expertise to attract viewers [5][7]. Group 3: Academic Contributions - Zhang's new book, "A History of Chinese Food," summarizes his experiences from food exploration and presents archaeological findings related to ancient Chinese diets [3][9]. - He emphasizes the importance of food in understanding social and economic structures, arguing that food production, processing, consumption, and circulation form a vast social network [13].