文旅观察丨带上“毛孩子”去旅行！“带宠旅游”成为旅游新趋势

Core Insights - The pet economy in China has surpassed 300 billion yuan in 2024, showing a rapid growth trend [1] - "Pet-friendly travel" is emerging as a new trend in tourism, with more scenic spots opening their doors to pets, creating new opportunities for the tourism industry [1][9] Industry Developments - Scenic spots like Jinan Lingyan Temple and Jinan Sunac Paradise have started allowing pets, enhancing visitor experiences and receiving positive feedback from pet owners [3][5] - Various scenic areas in Shandong province are now pet-friendly, with specific conditions for pet entry, indicating a growing trend in the tourism sector [5] - The introduction of pet transportation services on high-speed trains has made traveling with pets more convenient, receiving widespread acclaim [5][7] Consumer Behavior - Pet owners, especially dog owners, are generally open to traveling with their pets, while cat owners exhibit more caution due to concerns about their pets' safety [8] - The differing attitudes between dog and cat owners highlight the need for safety measures and pet-friendly accommodations to encourage pet travel [8] Market Opportunities - The rise of pet-friendly tourism reflects a broader societal trend towards humanistic care for pets, indicating potential for increased revenue in the tourism sector [9][10] - Pet-owning families tend to have higher disposable incomes, presenting a lucrative market for tourism businesses that cater to this demographic [9] - The development of pet-friendly facilities in scenic spots can enhance visitor experiences and drive additional revenue streams for the tourism industry [9][10]