老牌火锅品牌一哥澳门豆捞高德置地店结业！多方回应

Core Insights - The closure of "Yige Doulao" at the Gaode Zhi Di Winter Plaza has raised concerns about the brand's viability, with only one store remaining after 18 years of operation [1][2][5] - The brand has faced significant business decline due to changing market conditions and consumer preferences in Guangdong [1][5] Company Overview - "Yige Doulao" was established in 2007 and has been a well-known hot pot brand in Guangzhou [5] - The Gaode Zhi Di store, which operated for 11 years, officially closed on April 30, 2023, with monthly rent reported at 200,000 yuan [2][5] - Since 2021, "Yige Doulao" has closed five stores, leaving only one operational location in Guangzhou [5] Market Conditions - The hot pot industry is experiencing challenges, particularly for mid-to-high-end brands, as consumer spending becomes more cautious [6][8] - Competitors like Jiumaojiu and Haidilao have reported revenue growth, while other brands like Longhui International and Xiaobai Hot Pot are facing losses [6][8] - The seasonal nature of hot pot consumption in Guangdong, where it is less popular in summer compared to regions like Chongqing, has also impacted sales [5][6] Future Outlook - The management of Gaode Zhi Di Winter Plaza plans to upgrade the plaza and attract new dining brands, focusing on a high-end positioning [9] - The success of restaurants in the plaza will depend on both foot traffic and the quality of offerings, with a need for effective marketing strategies to draw consumers [9][10]