Autodesk Unveils Refreshed Brand to Strengthen Customer Connection and Shape the Future of Design and Make

Core Insights - Autodesk has launched a significant brand transformation with the "Let There Be Anything" campaign, celebrating human ingenuity and the technology that supports design and creation [1][6] - The campaign marks Autodesk's evolution into a platform company serving professionals across various Design and Make industries, moving beyond its traditional identity as the maker of AutoCAD [2][8] Campaign Details - The campaign features a U.S.-only 60-second advertisement starring Emmy-winner Tony Hale, which will air during the NBA Playoffs, showcasing the creativity of Autodesk customers [3][4] - The ad employs humor and metaphor to engage audiences, bridging the brand and product in a fresh and entertaining manner [5] Customer Impact - The campaign will include a global storytelling series highlighting real Autodesk customers making significant impacts in their fields, such as architecture and adaptive design [7][9] - Notable examples include Noella Nibakuze, who optimized performance for a regenerative agriculture university, and Noel Joyce, who designed an adaptive mountain bike for wheelchair users [9] Industry Context - Over 300 million professionals work in the Design and Make industries, which are projected to reach a global value of $30 trillion by 2027 [8] - Autodesk aims to unify its brand across these industries, showcasing its comprehensive portfolio and the transformative impact of its technology [8][10]