游戏年报|小游戏赛道竞争日趋激烈 营销投入趋向两极化 冰川网络销售费用率超过80%

| | 我公司研发 | | 销售费用率对比 | | | --- | --- | --- | --- | --- | | | 销售费用率(%) | 同比(%) | 研发费用率(%) | 同比 (%) | | 冰川网络 | 82. 55% | 19.92% | 15. 94% | -3. 26% | | 三七互娱 | 55. 69% | 0. 75% | 3. 71% | -0. 61% | | *ST大展 | 49. 50% | 0. 35% | 31. 64% | -0. 72% | | 昆仑万维 | 40. 69% | 7.73% | 27.25% | 7. 56% | | 巨人网络 | 34. 39% | -0. 47% | 23. 66% | -0. 01% | | ST华通 | 34. 23% | 8. 79% | 7. 43% | -4. 41% | | 栏英网络 | 33.91% | 6.51% | 11. 69% | -0. 57% | | 名臣健康 | 32. 14% | -8. 45% | 5.03% | -1. 77% | | 掌趣科技 | 29.00% | -1.87% | 32. 05 ...