新华视点｜景区“上新”受热捧 “五一”旅游市场一线观察

Core Insights - The "May Day" holiday has seen a surge in tourism consumption driven by diverse travel products and enhanced management and service quality in the tourism sector [2] Group 1: Tourism Innovations - In Hainan, low-altitude tourism activities such as helicopter sightseeing, skydiving, and paragliding have become popular among young tourists [3] - Shandong has introduced immersive and interactive cultural tourism experiences, enhancing local consumption through traditional cultural showcases and events [7] - Sichuan's Chengdu Museum and Art Museum have launched immersive theme tours that combine historical exploration and aesthetic education, appealing to a wide range of visitors [9] Group 2: Unique Experiences - In Heze, the local scenic area has organized over 120 live performances and interactive activities, allowing tourists to engage deeply with cultural experiences [10] - In Henan's Kaifeng, various tourist spots have launched limited-time cultural projects that provide immersive experiences of the Song Dynasty [12] - The Kaifeng Fu scenic area features a large-scale holographic interactive drama that allows visitors to engage in a mystery-solving experience [16] Group 3: Emerging Trends - In Hebei's Handan, traditional A-level scenic spots have seen a peak in visitor numbers, while alternative activities like Citywalk and camping have gained popularity among consumers seeking to avoid crowds [15] - Handan has tailored camping experiences that combine activities like flower viewing, fishing, and educational experiences, catering to new tourist demands [18]