Core Viewpoint - Shenzhen K11 ECOAST has begun phased trial operations, attracting significant visitor traffic but facing criticism regarding its readiness and operational issues [1][9]. Group 1: Operational Status - K11 ECOAST has seen over 300,000 visitors on May 1, indicating strong initial interest [1]. - As of May 8, 10 days into trial operations, some merchants have not yet opened, and certain areas are still undergoing preparations due to fire safety inspections [3][5]. - The K11 HACC exhibition hall will host regular exhibitions and support creative projects for artists, enhancing the cultural experience [3]. Group 2: Customer Feedback and Improvements - Initial complaints regarding mismatched toilet fittings and promotional information errors have been addressed, with improvements noted during site visits [5]. - The layout and signage within the complex have been criticized for lack of clarity, particularly regarding elevator access to different floors [5]. Group 3: Background and Industry Context - K11 ECOAST is the first flagship project for K11 in mainland China, initially expected to open by the end of 2024 but launched earlier [7]. - The K11 brand has faced challenges in sales performance in mainland China, raising concerns about its operational strategy following significant management changes [7][8]. - Industry experts suggest that the rushed opening may reflect broader issues within K11's operational strategy and the current commercial real estate environment [9].
深圳K11开业遇争议,业内人士评价:一次很匆忙的开业
Nan Fang Du Shi Bao·2025-05-09 14:00