九牧王: 九牧王2024年年度股东大会会议文件

Meeting Agenda - The annual shareholder meeting of Jiumuwang Co., Ltd. is scheduled for May 16, 2025, at 14:00 in Xiamen [1] - The agenda includes the reading of meeting notices, reviewing proposals, determining vote counters, and announcing results [1] Financial Performance - For the reporting period, Jiumuwang achieved a revenue of CNY 3,181.25 million, a year-on-year increase of 4.13% [3] - The net profit attributable to shareholders decreased by 7.86% to CNY 176.21 million, while the net profit after deducting non-recurring gains and losses fell by 16.72% to CNY 201.06 million [3] - The company’s revenue from its main brand reached CNY 2,752.40 million, reflecting a growth of 19.98% [3] Brand Strategy - Jiumuwang focuses on enhancing brand value and product strength, targeting various consumer scenarios with a product matrix that includes business, leisure, and outdoor wear [2][3] - The company has introduced innovative fabric technologies to meet consumer demands for functionality and fashion, such as lightweight and wrinkle-resistant materials [2][3] Marketing and Sales Channels - The company has optimized its channel structure, increasing the proportion of shopping centers and outlet stores to 30% by the end of 2024 [2] - Direct sales stores accounted for 34% of total stores, up from 29% in the previous year [2] - Jiumuwang has launched city marketing campaigns and engaged with media and influencers to enhance brand visibility and drive sales [2] Product Performance - The main business revenue from clothing and accessories reached CNY 3,154.41 million, with a gross margin of 65.74% [4] - The revenue from men's pants, a core product, was CNY 1,519.84 million, with a gross margin of 69.27% [4] - The company has seen significant growth in its core categories, with a focus on product innovation and market positioning [4] Financial Metrics - Operating costs were CNY 1,114.03 million, with sales expenses increasing by 24.20% to CNY 1,388.14 million [3] - The company reported a significant decrease in net cash flow from operating activities, down 54.32% to CNY -177.32 million [3] - The financial expenses increased due to reduced interest income and higher lease liabilities from new store openings [3]