【财经分析】2025年或超3500亿元，“它经济”缘何成新消费亮点？

Core Insights - The "pet economy" is emerging as a new growth area, driven by diverse consumption scenarios and a favorable market outlook [1][2][3] Industry Overview - The domestic urban pet consumption market is projected to reach 300.2 billion yuan by 2024, with young pet owners (those born in the 1990s and 2000s) making up a significant portion of the market [2][8] - The pet food market is the largest segment within the pet industry, expected to reach 158.5 billion yuan in 2024, accounting for 52.8% of the total pet consumption market [4][8] Market Dynamics - The pet consumption market is experiencing explosive growth due to factors such as an aging population and rising disposable income [3][4] - The competition landscape in the pet food sector is rapidly evolving, with domestic brands surpassing foreign brands in online sales by 2024 [7][8] Innovation and Trends - Domestic pet food brands are focusing on innovation and quality, with a significant improvement in product standards over the past five years [6][7] - The shift in consumer demand is moving from basic needs to a focus on quality, with expectations for the pet market to exceed 350 billion yuan by 2025 and potentially reach 1.15 trillion yuan by 2028 [8]