关税考验中国企业出海韧性，什么商家受影响最大？谁定力强？

Core Insights - The Trade Desk (TTD) is observing a significant shift in Chinese brands' approach to globalization, moving from a focus on sales conversion to long-term brand building [1][2] - TTD emphasizes the importance of adapting marketing strategies to different market environments and consumer habits to enhance localization [1] - The evolution of Chinese brands is categorized into three stages: 1.0 (supply chain globalization), 2.0 (high-quality product export), and 3.0 (global brand building) [1][2] Group 1 - TTD operates in 225 countries and regions, providing insights on the impact of global trade tensions on Chinese companies' international strategies [1] - The company notes that brands with a strong foundation are less likely to change their strategies abruptly in response to trade challenges [1] - There is a growing confidence among Chinese brands to showcase their identity on mainstream media platforms abroad [1] Group 2 - TTD identifies three key areas for Chinese brands to focus on for successful global development: strengthening brand building, accurately reaching target consumers, and emphasizing long-term value [2] - The second key area involves ensuring that brand values and stories effectively reach target audiences through quality media [2] - The third area highlights the need for brands to assess their long-term impact on consumer perceptions and establish emotional connections similar to established overseas brands [2]