“特朗普刚上任，公司就去欧洲开发新客户了” 来自“中国牙刷之都”的这家公司，早已做好关税预案

Core Viewpoint - The article highlights the resilience and strategic adjustments of Jiangsu Huaten Personal Care Products Co., Ltd. in response to the trade tensions and tariff policies under the Trump administration, showcasing the company's proactive measures to diversify its market and reduce dependency on the U.S. market. Company Development - Jiangsu Huaten was established in 2009 in Yangzhou, specializing initially in the production of dental floss and has since expanded its product line to include toothbrushes, interdental brushes, and tongue scrapers, with 80% of its revenue coming from overseas markets [1][5]. - The company successfully entered Walmart's supply chain in 2015 after a rigorous selection process, which included factory inspections and compliance with U.S. FDA regulations [5][6]. Market Impact - Following the implementation of the "reciprocal tariffs," Jiangsu Huaten experienced a noticeable decline in sales in the U.S. market, with revenue from the U.S. dropping from a peak of 50% to 20% of total revenue [6][10]. - Despite the challenges, Walmart continued to place orders in early 2023, although there was a lack of subsequent orders typically expected in March, indicating a cautious approach from the retailer [6][9]. Strategic Adjustments - The company has been actively working to reduce customer concentration and has made efforts to develop new clients in Europe and South America in anticipation of potential market disruptions [5][9]. - Jiangsu Huaten has also seen a significant increase in domestic demand for oral care products, with sales of specialized products like interdental brushes growing by over 50% annually [9][11]. Future Plans - The company aims to increase its domestic market share to 50% within one to two years, having already begun to adapt its products and packaging for the local market [11].