品牌仅靠情怀能走多远

Group 1 - The core issue highlighted is that brands relying solely on emotional appeal without solid product quality and innovation are unlikely to succeed in the market [1][2] - The emergence of new-generation consumers, who possess stronger product discernment and value judgment, indicates that product quality and innovation are crucial for brand success [2][3] - Brands must establish a systematic strategic approach, focusing on core competencies, avoiding blind expansion, and ensuring efficient operations across all stages from R&D to sales [2][3] Group 2 - Emotional consumption can drive short-term sales but is not sustainable for long-term brand development [2][3] - Brands should balance marketing efforts with a commitment to product quality and innovation to meet diverse consumer needs and enhance customer experience [3] - A rigorous approach to quality control and continuous exploration of consumer needs are essential for brands to maintain consumer trust and market opportunities [3]