“我种仙品荔养你呀”刷屏！遂溪版《喜剧之王》甜蜜出圈

Core Viewpoint - A creative short video featuring local officials promoting the "Xianpin Lychee" from Suixi Wutang has gone viral across multiple social media platforms, generating significant public interest and engagement [2][4][8]. Group 1: Promotion and Marketing Strategy - The video, which is a reenactment of a classic scene from "King of Comedy," aims to highlight the quality and appeal of Suixi Wutang's lychee, leveraging the popularity of the original film to attract attention [3][16]. - The local government has initiated an innovative marketing model called "1 core 3 rings 5 movements," which includes the production of short dramas featuring local farmers and officials to tell the story of lychee cultivation [22][24][29]. - The upcoming "Xianpin Lychee Harvest Festival" on May 15 is part of the promotional efforts to engage consumers and encourage them to visit Suixi Wutang for lychee picking experiences [8][34]. Group 2: Product Quality and Unique Selling Proposition - Suixi Wutang lychees are grown in the optimal latitude of 21°, benefiting from abundant sunlight and moisture, resulting in a sweet, juicy, and tender fruit that is early-ripening by 15 days [16][18]. - The local officials expressed their commitment to breaking through initial hesitations in front of the camera to effectively promote the unique advantages of Suixi Wutang lychees to a broader audience [10][18][11]. Group 3: Public Engagement and Response - The video has sparked a wave of positive feedback from viewers, with many expressing their desire to visit Suixi Wutang for lychee picking and inquiring about purchasing channels [32][34]. - The initiative has successfully raised awareness and interest in the local lychee, positioning Suixi Wutang as a desirable destination for fruit picking and tourism [33][34].