2025椰城香见·海口火山荔枝月启动

Core Insights - The 2025 Haikou Volcano Lychee Month has been launched with a focus on promoting the local lychee industry through various marketing activities and events [1][2] - The total production of lychees in Haikou is expected to reach 87,900 tons with a total sales value of 1.626 billion yuan this year [1] - The pre-sale orders for Haikou Volcano Lychee have reached 27,700 tons with a pre-sale value of 411 million yuan [1] Group 1: Production and Sales - The planting area for lychees in Haikou is approximately 163,900 acres, with a harvest area of about 135,900 acres [1] - The average price at the production site is 9.25 yuan per jin [1] - The main varieties of lychees grown include Lychee King, Feizixiao, White Sugar Can, and Xiantao Lychee [1] Group 2: Marketing and Promotion - The marketing strategy includes a combination of online and offline activities, such as live streaming sales and promotional events [2] - Online initiatives will feature a dedicated section for Haikou Volcano Lychee on platforms like Taobao, JD.com, and WeChat Mini Programs, offering discounts and coupons [2] - Offline activities will include tasting events at key locations and community group buying initiatives to stimulate local consumption [2] Group 3: Regional Expansion - A promotional event will be held in Suzhou to enhance brand awareness and connect with the Yangtze River Delta market [2] - Collaborations with major retail chains and supermarkets in cities like Beijing, Shanghai, and Guangzhou will be established to promote Haikou Volcano Lychee [2] - The overall goal is to increase the brand's visibility and influence in high-end markets [2]