山东城市观察 | 驾驭品牌之力，山东驶向高质量发展新蓝海

Core Viewpoint - Shandong is leveraging brand development as a strategic initiative to enhance economic growth and competitiveness, particularly in the context of global economic shifts and industrial transformation [1][2][3] Group 1: Brand Development and Economic Strategy - Shandong's brand construction is positioned as a strategic project to address industrial transformation and enhance modern provincial development [1][2] - The province aims to elevate industrial value and integrate innovative resources through brand building, which is seen as essential for regional competitive advantage and participation in global supply chains [1][2] - The "Good Products Shandong" initiative is a key driver for Shandong's economic high-quality development, emphasizing the importance of brand as a competitive asset [1][2] Group 2: Standards and Technological Advancements - Shandong's enterprises have led or participated in the formulation of 423 standards, including 13 international standards, 247 national standards, and 163 industry standards, showcasing their commitment to quality and innovation [2] - The province's focus on brand-driven quality transformation is crucial for transitioning from quantity-driven growth to quality leadership, especially given that traditional industries account for over 70% of its economy [2][3] Group 3: Policy Support and Market Dynamics - Shandong has established a comprehensive support system for brand growth, combining policy guidance with market-driven approaches, including financial incentives and quality awards for outstanding enterprises [2][3] - Local initiatives, such as Qingdao's brand construction regulations, highlight the importance of legislative support in fostering brand development and financial backing for key enterprises [3] Group 4: Agricultural and Manufacturing Innovations - In agriculture, Shandong has developed a multi-tiered branding strategy that enhances product value and market reach, transforming local specialties into internationally recognized brands [5] - The manufacturing sector is advancing through a "standards-led and innovation-driven" approach, with platforms like the Kaos Industrial Internet leading the way in setting international standards and serving a vast number of enterprises [5] Group 5: Global Expansion and Cultural Integration - Shandong brands are expanding globally through a dual strategy of global research and local operations, exemplified by Shandong Lingong's overseas manufacturing bases and localized product adaptations [6] - The province's branding efforts are redefining "Made in China" from a low-cost label to one associated with quality and innovation, reflecting a broader cultural and economic narrative [6][7]