小长假激发消费新活力

Group 1: Core Insights - The "May Day" holiday showcased three major trends in national tourism consumption: long-term explosion, cross-border dual growth, and county-level resurgence, reflecting the robust vitality of holiday economy and profound changes in the consumer market [1] - To transform holiday economy traffic into expanded consumption and economic growth, innovation is essential, particularly through product innovation that reshapes new experiences [1] Group 2: Product Innovation - Traditional "check-in tourism" is no longer sufficient for consumers' diverse needs; there is a growing preference for in-depth cultural experiences and exploration of niche destinations [1] - The resurgence of small towns illustrates this trend, with travelers seeking unique experiences such as viewing ancient murals and engaging in intangible cultural heritage activities, leading to a "de-scenic area" travel approach [1] - Businesses are encouraged to adapt by deeply exploring local cultural characteristics and developing customized, personalized travel routes, such as educational trips centered around intangible cultural heritage [1] Group 3: Service Innovation - The concentrated release of holiday economy poses a significant test for urban carrying capacity and service levels, with issues like traffic congestion and overcrowded attractions affecting consumer satisfaction [2] - There is a need to enhance infrastructure in transportation and accommodation, utilizing big data and AI for precise resource allocation to alleviate supply-demand conflicts [2] - Strengthening market regulation and establishing rapid response mechanisms for complaints are crucial to maintaining a fair and orderly market environment [2] Group 4: Model Innovation - The rapid development of digital technology has led to the integration of online and offline experiences, creating new consumption models that open up growth points for holiday economy [3] - Innovative consumption models, such as combining music festivals and performances with tourism, provide immersive experiences that attract younger consumers [3] - Events like concerts in cities such as Chengdu have significantly boosted local tourism, with young attendees contributing to sustained consumer activity in the area post-event [3]