老牌券商资管总经理人选落定，成飞加盟！

Core Viewpoint - The appointment of Cheng Fei as the new general manager of Shanghai Dongfang Securities Asset Management marks a significant step in the company's strategic transformation, aiming to enhance its competitiveness in the asset management industry [6][10]. Company Overview - Shanghai Dongfang Securities Asset Management, established in 2010, is the first securities-based asset management company in China and the first to obtain public fund management qualifications [10]. - As of the end of 2024, the company managed a total of 216.57 billion yuan in assets, with public fund management accounting for 166.17 billion yuan [10]. New Management Appointment - Cheng Fei officially took over as the general manager on May 9, 2025, succeeding Yang Bin, who no longer serves in this role [1][2]. - Cheng has extensive experience in the asset management sector, having previously held senior positions at Guotai Junan Securities and Guoxin Securities, where he significantly improved asset management revenue [3][9]. Strategic Direction - The company is undergoing a "second entrepreneurship" phase, focusing on platform diversification and market-oriented development to adapt to intense market competition [10]. - Cheng's background in investment research aligns well with the company's value investment philosophy, which is expected to bring new ideas and innovative approaches to the firm [10][11]. Industry Context - The asset management industry is facing increasing competition from various financial institutions, including public funds, securities firms, and banks [11]. - Cheng emphasizes the importance of strong research capabilities, a steadfast strategy, and a stable corporate culture for long-term success in the asset management sector [11].