高州发布2025年十大给“荔”措施助推荔枝产业高质量发展

Core Viewpoint - The article discusses the launch of the "Ten Measures for Lychee" aimed at promoting the high-quality development of the lychee industry in Gaozhou by 2025 [9]. Group 1: Ten Measures Overview - The ten measures include standard demonstration, unified packaging, origin traceability, customized lychee, pesticide residue management, quality grading, financial support, processing guarantees, cultural tourism integration, precise matching, and logistics support [5][10]. - These measures are designed to enhance brand image, ensure quality, expand sales channels, strengthen safety, improve standards, stabilize income, optimize services, and extend the supply chain [6]. Group 2: Specific Measures - Unified Packaging: Initiatives to enhance the branding and packaging of Gaozhou lychee to meet market demands and improve recognition and reputation [11][12]. - Origin Traceability: Establishing a traceability system for Gaozhou lychee to ensure consumer confidence through a unique identification system [13][14]. - Customized Lychee: Development of an online platform for customized Gaozhou lychee, allowing businesses to participate in an online marketplace [15]. - Pesticide Residue Management: Implementation of targeted actions to regulate pesticide use, ensuring the quality of lychee [16][17]. - Quality Grading: Introduction of guiding standards for lychee grading to help farmers price and sell their products effectively, increasing their income [18][19]. - Financial Support: Innovation of diverse financial products to address the funding needs of lychee farmers during the harvest season [20][21]. - Processing Guarantees: Establishing a minimum purchase price for fresh lychee to stabilize market prices and secure farmers' income [22][23]. - Precise Matching: Providing comprehensive services for buyers through a procurement guide and dedicated service personnel [24][25]. - Cultural Tourism Integration: Promoting a model that combines agriculture, culture, and tourism to create impactful cultural tourism experiences centered around lychee [27][28]. - Logistics Support: Enhancing logistics efficiency and reducing costs, including establishing special discounts for lychee shipping and increasing flight frequencies for lychee transport [29][30].