Zhong Guo Jin Rong Xin Xi Wang·2025-05-10 07:41Core Insights - China Petroleum Beijing Sales Company has achieved a significant milestone by surpassing 300,000 kWh in daily charging volume for its new energy charging stations, reflecting its strategic foresight and commitment to enhancing charging service quality [1][2] Group 1: Business Strategy and Innovation - The company is focusing on the development of high-quality charging stations and is implementing a differentiated pricing strategy based on data analysis of station characteristics and user habits, which includes peak discounts and off-peak incentives to increase both volume and efficiency [1] - A cross-industry ecological alliance has been established to deepen the "oil-electricity linkage" marketing activities, targeting specific customer groups and launching a "charging insurance" service in collaboration with insurance companies, creating a one-stop service model [1] - The company is innovating in platform-based operations and scenario-based services by collaborating with traffic platforms, analyzing operational efficiency on a monthly basis, and implementing targeted subsidies to enhance new user conversion rates [1] Group 2: Service Enhancement and Customer Experience - The company is enhancing the charging experience by integrating various services such as self-service meal sales, car washing, and advertising, thereby creating a "charging+" business model that addresses the needs of drivers during charging periods [2] - Facilities at charging stations are being improved to include rest areas, massage chairs, vending machines, and restrooms, transforming them into comfortable stops for citizens, ensuring a pleasant experience whether refueling or charging [2] Group 3: Safety and Management - A comprehensive inspection mechanism combining online and offline checks has been established to ensure prompt identification and resolution of issues, thereby improving equipment efficiency and boosting station sales [2] - The company has set up a dedicated customer service line available 24/7 to address customer inquiries, enhancing the overall charging experience [2] - A standardized system for charging stations is being developed to continuously improve station image, service quality, and safety management, reflecting the company's commitment to corporate responsibility [2]