Core Viewpoint - The conference emphasizes the importance of traditional brands adapting and innovating in the new era, with a focus on quality and cultural value to enhance the quality of life [1][2]. Group 1: Brand Development Strategy - The fundamental goal of the West Feng liquor brand is to enhance quality and cultural value, thereby enriching people's lives [1]. - Quality is deemed the cornerstone of West Feng liquor's existence, supported by proprietary brewing materials and a rigorous quality control system comprising 164 standards [1]. - The brand aims to transform from a "historical symbol" to a "contemporary IP" through cultural empowerment [1]. Group 2: Production and Technological Integration - West Feng liquor plans to utilize digital twin technology to replicate ancient brewing techniques in detail, while also employing AI to analyze the metabolic patterns of ancient cellar microorganisms [2]. - The integration of traditional craftsmanship with modern technology is a key focus for optimizing production processes [2]. Group 3: Cultural Exchange and Experience - The company intends to create multiple wine experience centers that facilitate tasting, showcasing, and cultural exchange, promoting deep interactions between different wine cultures [2]. Group 4: Sustainable Development - West Feng liquor is committed to incorporating ecological civilization concepts throughout its entire supply chain, from green raw material cultivation to energy-saving production processes and environmentally friendly packaging [2]. - The goal is to establish a sustainable development model that harmonizes corporate growth with environmental protection, making each drop of West Feng liquor a representation of cultural heritage and ecological responsibility [2].
西凤酒厂董事长张正:以新质生产力为驱动 三维度深化品牌建设
Xin Hua Cai Jing·2025-05-10 07:53