得物发布《社区公约》，得物App创始人杨冰：致力于成为“有品质的综合平台”

Core Insights - The core value of the company remains unchanged, focusing on sincerity, authenticity, quality, and trustworthiness [2][14] - The company aims to enhance community engagement by promoting real experiences and valuable content creation [2][9] Community Development - The number of active creators in the community increased by 143% year-on-year, with a 154% increase in the number of posts [2][8] - Monthly community dynamics reached 5.25 million, with 830,000 creators earning cash income [2][8] - The company plans to expand into more categories such as beauty, digital products, home goods, and sports [2] All-Star Program - The "All-Star Main Venue Plan" was launched to support quality creators, with over 30 billion in exposure, 300,000 free products, and 5 billion in cash allocated over the next 12 months [2][14] User Demographics - The platform has become the most popular among young people in China, with one in two users under 30 being active on the app [8] - Female users now account for 49% of active users, indicating a more balanced gender demographic [8] Community Guidelines - The introduction of the "Community Charter" aims to foster sincerity and mutual assistance among users and brands [9][11] - The company emphasizes the importance of real experiences and integrity in business practices [9][11] Historical Context - The company started in 2015, focusing on sneaker culture and gradually expanded its services [4][6] - The launch of the trading function was a pivotal moment, leading to significant growth in transaction volume and user engagement [6] Brand Integrity - The company has taken a strong stance against counterfeit products, resulting in the removal of over 6,000 items from 83 brands, which represented a loss of 2.1 billion in transaction volume [12][13] - The decision to eliminate fake accounts and ensure data authenticity reflects the company's commitment to maintaining trust within the community [14]