Jing Ji Guan Cha Bao·2025-05-10 10:40Core Insights - The article discusses the rapid evolution of generative AI, particularly focusing on Alibaba's Quark "AI Super Box" and its recent upgrade to "Deep Search," marking a significant advancement in AI applications [2][6][8]. Company Developments - Quark has launched the first "Deep Search" product in China, positioning itself as the first AI application to cater to over 200 million active users [3][4]. - The cumulative download of Quark has surpassed 370 million by 2024, indicating its substantial user base and strategic importance within Alibaba's AI To C (AI to Consumer) business [5][4]. - The new "AI Super Box" integrates various AI capabilities, transforming Quark into a comprehensive "AI Super Assistant" for users [10][20]. Product Features - The "Deep Search" feature allows for intelligent recognition of user intent, utilizing various models and agent modules to provide quick and accurate information [8][9]. - Quark's "High Search Intelligence" (高搜商) enables the AI to understand what to search for, where to search, and how to search, moving beyond traditional search paradigms [8][10]. - The implementation of a "transparent reasoning chain" technology allows users to trace the sources of information, enhancing trust and reliability, especially in sensitive fields like healthcare and law [18][20]. Industry Implications - The launch of Quark's "Deep Search" signifies the onset of the "AI Super Application" era, with Alibaba positioning itself as a leader in this space [6][21]. - The integration of AI into everyday tasks suggests a shift where users will delegate tasks directly to AI, rather than using traditional search tools [20][21]. - Alibaba's commitment to AI-native applications as a core investment direction indicates a strategic focus on enhancing its AI capabilities and ecosystem [21].