2025世界品牌莫干山大会“草坪故事会”在浙江德清举办

Core Insights - The 2025 World Brand Moganshan Conference was successfully held in Deqing, Zhejiang, focusing on the theme "Stories Reflect Craftsmanship, Brands Last Forever" [1][3] - The event gathered representatives from well-known brands, industry leaders, and experts to discuss the contemporary significance of brand stories and their global expression [1][3] Group 1: Brand Narratives and Globalization - Deqing County's Party Secretary Wang Bo highlighted the county's practice of global development initiatives and its role in showcasing Chinese perspectives on an international stage [3] - Guizhou Moutai's Deputy General Manager Zhang Xu emphasized the importance of integrating Chinese culture into product development and the need for a narrative that supports the globalization of Chinese brands [5] - Various brand representatives shared their experiences in brand building, focusing on product innovation, cultural concepts, technological empowerment, and ecological collaboration [7] Group 2: Cultural and Tourism Brand Promotion - Ningxia's cultural and tourism promotion showcased its unique tourism landscape, emphasizing ecological tourism quality and the integration of culture and tourism [9] - Liaoning's Yingkou City highlighted its geographical advantages and historical cultural heritage in its brand building efforts, promoting a harmonious urban and tourism development model [10] Group 3: Technological Integration and Cultural Experience - The event featured technological performances, including robots and machine dogs, which attracted significant attention from attendees [13] - Multiple publications were launched, including a blue paper on grassroots governance and a guidebook for camping culture, indicating a focus on practical applications and cultural brand transformation [15][17]