科技创新擘画品牌进阶新图景——来自2025世界品牌莫干山大会的高端对话

Group 1 - Technological innovation is a core driving force for corporate survival and development, as well as a strong engine for brand consumption and market trends [1] - The 2025 World Brand Moganshan Conference highlighted the integration of brand building and technological innovation [1] Group 2 - Brand cultivation is viewed as a long-term battle, with technological innovation being the soul of brand building [3] - Sailun Group, a private tire company, emphasizes the importance of foundational research and has developed a world-first liquid gold tire that enhances overall tire performance [3] - The chairman of Sailun Group stated that the company has consistently adhered to a long-term approach in cultivating its brand through technological innovation [3] Group 3 - Zhejiang Hars Vacuum Vessel Co., Ltd. has successfully implemented a "technology + brand" dual-drive model, focusing on innovation in smart and health-oriented products [4] - Hars has developed the world's first pure titanium smart tea brewing cup, integrating multiple high-tech elements to enhance consumer experience [4] - The company has also won the 2024 International CMF Design Award for its innovative titanium cup technology [4] Group 4 - Changan Automobile has significantly increased its market share by investing over 110 billion yuan in R&D over the past decade, focusing on new energy and intelligent technology [5] - The company has mastered over 2,200 key technologies in the fields of electric power and intelligence, positioning itself as a leading player in the automotive industry [5] Group 5 - AI is recognized not only as a tool for improving production efficiency but also as a driving force for societal advancement [6] - Companies like Hars and Haitian have integrated AI into their operations, enhancing product development and marketing strategies [6] - Changan plans to launch 45 new intelligent products in the next five years, leveraging AI for product design and innovation [6] Group 6 - The dialogue at the conference illustrated a clear connection between technological innovation and brand building, with Chinese brands leveraging technological strength to achieve global recognition [7]