浙江十年培育“品字标”企业5328家 推进“品牌出海”

Core Insights - The "Zhejiang Manufacturing" brand initiative has successfully cultivated 5,328 "Pinzi" standard enterprises and issued 7,268 certification certificates since its launch in 2014, aiming to transition from a manufacturing province to a brand-driven province [1][2] Group 1: Brand Development - The "Zhejiang Manufacturing" public brand construction started in 2014, focusing on transforming the province's image from a manufacturing hub to a strong brand province [1] - As of Q1 2025, Zhejiang has developed 3,923 standards aligned with international benchmarks and published 30 key industry standard framework guidelines [1] Group 2: International Certification and Export - Zhejiang has established a brand recognition system combining "market certification + self-declaration," forming the "Zhejiang Manufacturing International Certification Alliance" with 14 authoritative certification bodies [2] - The province has issued 649 international "Pinzi" standard certificates, covering 46 countries and regions, which has facilitated nearly $1,500 billion in exports [2] Group 3: Future Initiatives - The Zhejiang Provincial Market Supervision Administration plans to promote "brand going global" initiatives, encouraging cross-border brand acquisitions, overseas trademark registrations, and international brand promotion [2]