如何拿好品牌出海的“新船票”？专家为浙企“支招”

Core Viewpoint - The African market is undergoing a value reconstruction, with consumers increasingly willing to pay a premium for well-known brands, reshaping the commercial ecosystem in Africa [1] Group 1: Brand Expansion and Market Trends - The event in Hangzhou aimed to assist Zhejiang businesses in exploring the African market and promoting the high-quality internationalization of Chinese brands, attracting over a hundred Zhejiang enterprises and brand service providers [1] - The shift in consumer preference is evident, as more African consumers prefer to choose high-end products over cheaper alternatives, indicating a significant change in consumption patterns [1] - The Zhejiang province has over 2 million entrepreneurs investing globally across various sectors, including traditional manufacturing, new energy, and digital trade, highlighting the importance of exploring new paths for high-quality brand expansion [1] Group 2: Strategies for Successful Brand Internationalization - Successful brand internationalization requires not only selling good products but also providing comprehensive overseas services, localizing operations, and leveraging digital transformation to achieve a mid-to-high-end position in the global value chain [2] - The strategy matrix of "brand premium + localized operation + digital channels" is being utilized to facilitate Zhejiang's transition to global branding, supported by policies, finance, and services [2] - Hangzhou has established a model for government-business-academic-research collaboration to support enterprises in going global, resulting in over 200 projects between China and Africa and helping more than 100 companies set up independent overseas sites [2] Group 3: Investment Opportunities in Africa - Somalia is highlighted as a promising investment destination due to its young population and untapped natural resources in fisheries, agriculture, and mining, presenting opportunities for investors to share in growth [3] - Future investment opportunities in Somalia are identified in digital infrastructure, green energy, and fisheries development, which are seen as key areas for growth [3] - The event also included the launch of various initiatives aimed at promoting Chinese brands in Africa, signaling a new journey for brand expansion [3]