Group 1 - The 2025 World Brand Moganshan Conference is being held in Deqing County, Zhejiang, focusing on the theme "Brand Makes the World Better" [1] - Companies are leveraging technological innovation to break into high-end markets and enhance brand value, as highlighted by the president of Zhejiang Hars Vacuum Vessel Co., Ltd. [1] - The conference emphasizes the importance of brand construction and high-quality development in the context of a new round of technological revolution and industrial transformation [1][2] Group 2 - Traditional industries are utilizing AI and big data to diversify products, as seen in the case of Haitian Flavoring & Food Co., which has developed over 1,600 varieties of sauces while maintaining flavor consistency [2] - The automotive sector, particularly in electric vehicles, showcases China's leading position, driven by continuous innovation and unique product offerings [2] - Cultural integration is essential for enhancing brand influence, with companies like Pop Mart using trendy toys to express and preserve traditional culture [3] Group 3 - Chinese brands are evolving from followers to creators of new models and standards, gaining global recognition and value [3] - The conference highlights the role of culture as the soul of a brand, emphasizing the need for brands to connect with cultural narratives to enhance their appeal [3]
新华全媒+ | 科技赋能 向“新”发展——2025世界品牌莫干山大会观察
Xin Hua She·2025-05-10 14:40