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破解千万家庭撸猫难题,京东健康携手雀巢普瑞纳开展深度合作
Yang Zi Wan Bao Wang·2025-05-10 15:13

Group 1 - The core issue of cat allergies is becoming more prevalent in China, with approximately 36 million households affected by cat allergies or interested in owning cats despite allergies [1][3] - Kantar's research indicates that there are about 22 million households that own cats but are allergic, and around 14 million households that wish to own cats despite allergy concerns [1] - The increasing number of cat owners is leading to greater exposure to cat allergens, making the issue of cat allergies more common [1] Group 2 - JD Health and Nestlé Purina are collaborating to promote education on cat allergies, launching a new anti-allergy cat food product called "Crown Comfort" during the 2025 TOPS Pet Expo [3][4] - The new cat food is designed to significantly reduce allergic reactions in humans when fed to cats for 21 days, with effects stabilizing after 100 days [3][4] - Traditional methods for managing cat allergies, such as medication or environmental cleaning, have limitations, highlighting the need for innovative solutions like the new cat food [3][4] Group 3 - The new cat food utilizes IgY antibody technology to neutralize the Fel d1 protein found in cat saliva, which is the primary allergen causing reactions in humans [4] - There is a growing trend in pet ownership and an increase in awareness of allergens, leading to a rising number of inquiries about cat allergies, reflecting a heightened health consciousness among consumers [4] - The collaboration between JD Health and Nestlé Purina aims to create a more professional and efficient pet ownership experience through a combination of scientific and professional services [4]