Group 1 - The core viewpoint of the articles highlights Taizhou's innovative approach to tourism and consumption during the May Day holiday, focusing on a multi-faceted consumption model centered around festival IPs [1][2] - Taizhou has implemented a comprehensive strategy that includes city-county collaboration and promotional activities to enhance its cultural tourism brand, attracting visitors through culinary experiences [1] - The integration of technology with cultural tourism is evident in initiatives like AI-customized tours and digital museums, showcasing Taizhou's commitment to modernizing its tourism offerings [1] Group 2 - Taizhou's diverse cultural tourism consumption scenarios, such as "performance + cultural tourism," "events + cultural tourism," and "food + cultural tourism," facilitate a transition from attracting visitors to retaining them [2] - The development model combines government guidance with market operations, promoting high-quality growth by extending from single events to a broader industrial chain [2]
以节庆IP为核心全域联动 浙江台州探索文旅新业态
Jing Ji Ri Bao·2025-05-10 22:12