深化县域商业体系建设

Core Viewpoint - The development of county-level economies and commercial systems is crucial for promoting urban-rural economic circulation and driving economic growth in China, despite existing challenges such as inadequate infrastructure and insufficient supply of goods and services [1][2]. Group 1: County-Level Market Potential - The county-level market is a significant consumer market and production factor supply area, with increasing rural residents' income and consumption capabilities, leading to a projected retail sales share of 38.8% in 2024 [2]. - The expansion of e-commerce and new business models like live-streaming and short video commerce is enhancing agricultural product sales channels [3]. Group 2: Challenges in County-Level Commercial System - County-level commercial systems face challenges such as weak infrastructure, high operational costs for cold chain logistics, and a lack of modern business talent [4]. - The adaptation of new business models in rural areas is hindered by differences in consumer behavior and limited brand recognition among rural residents [4]. Group 3: Strategies for High-Quality Development - Recommendations for improving county-level commercial systems include enhancing infrastructure and logistics, optimizing product supply based on local needs, and fostering innovative business models [5][6]. - Emphasis on talent cultivation and attracting skilled professionals to support the development of modern commercial practices in rural areas [6]. Group 4: Successful Case Studies - The "Leading Counties" initiative showcases successful county-level commercial practices, highlighting effective resource integration and innovative logistics solutions to address rural delivery challenges [7][8]. - Examples include the establishment of integrated logistics systems in Zhejiang and the development of unique commercial spaces in Sichuan to enhance local consumption and attract tourism [9][10]. Group 5: Market Expansion and Brand Development - The expansion of well-known brands into county markets is evident, with significant growth in retail and service sectors, despite challenges in profitability and market incentives [11][12]. - The logistics sector in rural areas is improving, with a growing number of service stations and increased processing capacity, although costs remain high [13][14]. Group 6: Policy Recommendations - To support county-level commercial development, policies should focus on infrastructure investment, tax incentives, and creating a favorable business environment [15][16]. - Collaboration among various sectors, including e-commerce, logistics, and local governments, is essential to streamline operations and reduce costs [15].