“反向旅游”成潮流，配套服务需跟上

Core Viewpoint - The rise of "reverse tourism" reflects a shift in consumer preferences towards less crowded, culturally immersive experiences in lesser-known destinations, driven by social media promotion and improved transportation infrastructure [1][2][4] Group 1: Trends in Reverse Tourism - "Reverse tourism" is characterized by consumers opting for smaller, less popular destinations over crowded urban areas, seeking cultural experiences and emotional fulfillment [1] - Data from Qunar indicates that during the "May Day" holiday, hotel bookings in 1,229 county-level cities saw over a 30% year-on-year increase [1] Group 2: Challenges Faced - Issues such as inconvenient transportation, mismatched accommodation quality, food safety concerns, and inadequate safety measures have emerged as challenges for the reverse tourism sector [2] - The need for improved reception capabilities is critical, with local tourism departments urged to enhance infrastructure and transportation services to meet growing demand [2] Group 3: Service Improvement Initiatives - Enhancing service quality is essential, with local communities encouraged to train residents in tourism service skills to improve visitor experiences [3] - Various local governments have implemented initiatives to better cater to tourists, such as opening government canteens to the public and organizing volunteer guides [3] Group 4: Future Outlook - The sustainability of "reverse tourism" relies on attentive and warm service support, which is vital for its long-term success and the balanced development of the cultural tourism market [4]