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Core Insights - The "2025 Henan Brand Communication and Exchange Conference" was held in Zhengzhou, showcasing the strength and innovation of Henan brands, coinciding with the ninth China Brand Day [2][3] - The event highlighted the importance of brand building in driving high-quality development in manufacturing, with a focus on empowering small and medium enterprises and promoting regional brand construction [3][4] Group 1: Brand Development and Innovation - Henan is recognized as a cradle of Chinese civilization and a source of brand culture, with notable brands like China Railway Equipment and Yutong Bus leading in global markets [3] - The conference served as a platform for experts and entrepreneurs to share experiences and insights on brand building, emphasizing the need for a strategic approach to enhance brand value [3][4] Group 2: Cultural and Tourism Branding - The importance of cultural narratives in tourism branding was emphasized, with suggestions to leverage Henan's rich history and stories to attract international tourists [4] - Experts pointed out the need for Henan brands to shift from a product-focused mindset to a more strategic brand development approach, utilizing new media for better brand visibility [4] Group 3: Legal and Strategic Framework - The establishment of a trademark protection system was highlighted as essential for safeguarding brand assets and ensuring long-term stability [6] - The "Henan Brand Strong Province Plan" was introduced, along with the launch of the "Brand Henan" channel on the Henan Daily client platform, aimed at promoting high-quality brand development [6]