露营风又起，原始人破译中国露营装备的崛起密码

Group 1: Industry Overview - Camping has become a fashionable outdoor leisure activity, leading to significant growth in the camping industry in China [3][4] - The core market size of China's camping economy reached 213.97 billion yuan in 2024, with a year-on-year growth of 60.4%, while the driving market size was 1,155.45 billion yuan, growing by 46.8% [4] - The desire for natural environments among urban populations contrasts sharply with the pressures of urbanization, making camping a form of "temporary escape" that promotes psychological healing [6] Group 2: Company Performance - The company "原始人" (Primitive Man) has been recognized as the top seller in three categories: outdoor tables and chairs, camping equipment, and outdoor barbecue grills, according to iiMedia Research [9] - Since its establishment in 2013, the company has adhered to the philosophy of "integrity and affordability," focusing on technological innovation and scenario-based product layout, becoming a benchmark in the outdoor equipment industry [10] - The company has built a comprehensive marketing system, covering major e-commerce platforms and establishing immersive camping experience bases in key urban areas, creating a closed-loop ecosystem of "online traffic - offline experience - full-channel repurchase" [12]