Core Viewpoint - Camel has been recognized as the "Pioneer of Silver Gel Sunscreen Apparel" in China by iiMedia Research, highlighting its innovative application of silver gel coating technology in outdoor clothing [1][3]. Industry Overview - The health awareness among consumers has significantly increased, leading to a growing population of outdoor sports enthusiasts and transforming outdoor activities into popular leisure pursuits, which has positively impacted the market for professional outdoor apparel such as jackets and hiking shoes [3]. - The Chinese sports footwear and apparel market is projected to reach a scale of 542.5 billion yuan in 2024, with expectations to grow to 598.9 billion yuan by 2025, driven by the rise of domestic brands and the "Guochao" trend [3]. Company Innovations - Camel has introduced silver gel sunscreen technology in its apparel line, such as the "Cool Feeling Original Yarn" series, which combines effective sun protection with cooling fabric suitable for outdoor sports and daily wear [5]. - The newly launched ePE membrane fluorine-free jacket represents a significant innovation in outdoor apparel, utilizing ePE membrane material that is lightweight, environmentally friendly, and offers excellent waterproof and breathability features [6][9]. - The ePE membrane is designed to be 10% to 20% lighter than traditional ePTFE materials, reducing physical exertion during long-distance hiking [6][9]. Environmental Commitment - Camel's use of environmentally friendly materials in its products aligns with modern consumer demands for sustainable products, enhancing the sustainability of its offerings [5][9]. - The introduction of the ePE membrane not only improves performance but also reduces carbon footprint during production, marking a milestone in Camel's commitment to combining environmental responsibility with high-performance outdoor gear [9].
创新科技引领户外运动潮流，骆驼开创银胶防晒服饰新时代