母亲节来了：本周末迎来出游小高峰，妈妈们都爱去哪儿

Group 1: Mother's Day Travel Trends - The travel market is experiencing a peak in activity for Mother's Day, with female travelers accounting for over 65% of participants [1] - Young mothers from the 80s and 90s represent nearly 74% of female travelers, favoring short family trips and local destinations [2] - Silver-haired mothers prefer group tours to enjoy natural scenery, with nearly 76% opting for this travel style [4] Group 2: Popular Destinations and Activities - Popular destinations for young mothers include Shanghai, Beijing, Sanya, Nanjing, Guangzhou, Chongqing, Shenzhen, Suzhou, Zhuhai, and Chengdu [2] - Silver-haired mothers are drawn to longer trips with friends, visiting places like Sanya, Shanghai, Beijing, Zhangjiajie, and Dali [4] - On Mother's Day, ticket bookings for mothers over 50 increased twofold compared to the previous year, with preferences for natural attractions like the Great Wall and Huangshan [4] Group 3: Post-Mother's Day Travel Outlook - The trend of off-peak travel is expected to continue after Mother's Day, with upcoming cultural events enhancing travel interest [7] - Young mothers dominate the off-peak travel market, accounting for 35% and 29% of travelers from the 80s and 90s respectively [7] - Popular destinations for off-peak travel include Shanghai, Beijing, Sanya, Guangzhou, and Hangzhou [7] Group 4: Women in the Travel Industry - The "Mulan Action" initiative has led to a significant increase in female tour guides, with a 112% rise in new female guides from January to April 2025 [9] - Women aged 30-50 make up 78% of new female guides, with a 133% increase in this age group [9] - Female tour guides are increasingly preferred by families, highlighting the advantages of women in the travel industry [9]