20.9公里月季景观大道亮相

Core Points - The 9th International Rose Conference is being held in Mentougou District, showcasing over a thousand varieties of roses and featuring an AI digital persona named "Xiao Miao Yue" for interactive experiences [1][2] - This conference, organized by the International Society for Horticultural Science (ISHS), is the largest and highest-level event in the global rose sector, marking its first occurrence in China in 40 years [1] - The main exhibition area covers approximately 230,000 square meters, with over 1,000 rose varieties planted across 35,000 square meters, including domestic and international themed gardens [1][2] Event Highlights - The event features an immersive experience area where visitors can use AR glasses to observe the life cycle of roses, alongside innovative food offerings like rose latte art coffee and petal ice cream [2] - A 20.9-kilometer rose-themed scenic avenue has been constructed, showcasing over 50 varieties and 439,000 rose plants, making it the most diverse rose display avenue in China [2] - The district is hosting a series of cultural and tourism activities under the theme "Rose Fragrance and Cultural Tourism," aiming to create a vibrant consumer experience throughout May [2][3] Cultural and Artistic Activities - The main venue is hosting the "Flower YOUNG Lifestyle Festival," which includes various activities such as market fairs, camping, and family-friendly events, promoting a leisurely lifestyle [3] - Seven artistic scenes have been developed to enhance the conference, including music festivals, children's choir performances, and light shows, contributing to a rich cultural atmosphere [3] - Special discounts on tickets and accommodations are being offered to encourage local tourism and cultural consumption, linking the rose theme with broader economic activities [3]